Bisleri commissioned this Lifestyle Shoot. The brief was to portray it in a more aspirational representation.

A symbol of goodness, trust and purity, Bisleri has been a household name for decades. A leader in its category and it is the most trusted brand of mineral water in India.

Bisleri stands true to its promise of providing safe, pure & healthy mineral water to consumers for the last 50 years.

Likewise, we used the mirror prop to reflect on the purity of the product.

This brand is not just an ordinary bottle of water. Each drop of Bisleri water is a promise of goodness that goes through rigorous 10 step quality process and one hundred and fourteen tests.

Bisleri offers different varieties of bottled water, including regular mineral water, carbonated water, and flavoured water, catering to different consumer preferences.

The state-of-the-art central lab located at Bisleri Head Office, Mumbai. The quality standard is maintained all across the country through this Head Office. They also ensure uniformity in procedures followed at all locations. For this purpose, they collect and test samples of raw and treated water every month, from each production facility in India. They also conduct quality tests on random samples of all pack sizes collected from the markets every month.

All this to ensure that each drop of Bisleri is absolutely pure, hygienic and safe, everywhere in India!

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This fashion photography shoot was for the lifestyle brand Pause – Fashion fuss free. At pause they are rooting for the women who are on-the-ball and raring to go. The women who don’t need validation.

Firstly, they celebrate the women who enjoy their own company. The women who are strong yet discreet – in voice, in choice and in action. We celebrate women who know exactly what they want and how they want it.

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This Fashion Photography Editorial was commissioned by Harpers Bazaar India. Harper’s Bazaar India is a magazine that celebrates the best in luxury, design and style. It’s where fashion gets personal. Namely,  it’s a fashion magazine, and the emphasis is on fashion, it is also a champion of personal style.

Harper’s Bazaar is the oldest, continuously published fashion magazine in the world. As a result, it has been the bastion of fabulous fashion for over 142 years. Harper’s Bazaar India matches the exacting standards that their cousins have set around the world. Especially, in areas of fashion, editorial content and photographic superiority.

The Magazine understands that women want to know the latest news and fashion trends. Hence, they encourage a very personal expression of that style. It believes that women are fabulous at every age.

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Fusion Beats is not just a fashion brand; it is a celebration of the harmonious blend of traditional and contemporary styles. Established in [insert year], the brand has quickly become a trendsetter in the fashion industry, offering a refreshing perspective on women’s clothing. With a perfect balance of modern aesthetics and ethnic charm, It caters to the dynamic and confident women of today who embrace their cultural roots while embracing global trends.

At Fusion Beats, we believe that fashion should be more than just clothing. Furthermore, it should be an expression of one’s individuality and cultural heritage. Our vision is to create a platform where diverse fashion influences merge seamlessly, giving rise to unique and captivating designs. We aim to empower women by offering them a wardrobe that effortlessly transitions from casual to formal. And also from contemporary to traditional, enabling them to make a statement wherever they go.

This shoot was to launch their new collection. It is a fun, quirky fashion brand catering to the style needs of smart contemporary Indian Women. With their vibrant collection of Kurtis, Tunics, Tops and Dresses, the brand offers the best of both Indian and Western fashion for women.

India is a country that loves fusion, be it in films, food or apparels. For a woman who has always been confused about whether to go for sober and elegant ethnic wear or smart and chic western wear

In addition, being rooted in tradition is not always a negative. At Fusion Beats, we bring together the roots of Indian attire and contemporary fashion trends. Standing in the shade. Different cultures, varied upbringings and yet the same sense of belonging.

Fall in love with the brand’s collection of sleek, modern, trendy, yet Indian collection of apparels. Incorporate them in your everyday dressing style. Get a splash of colours in your wardrobe with the brand kurtis.  The brand’s idea of creating ethnic wear with a contemporary twist makes their apparels ideal for every occasion. Whether it is hanging out with friends, formal meetings or catching the spotlight at parties.

It’s time to Flaunt your Fusion Beats India apparels and bring out the fashion DIVA within you.

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Fila India commissioned this fashion photography assignment for their sportswear. The brand Fila has been around for over a century. The legacy of its founders lives on through the exceptional quality of its products.

Established to cater to the Indian market, operates in the dynamic and competitive sportswear industry. The company offers a wide range of products, including athletic shoes, apparel, and accessories. Fila’s products are designed to blend fashion and functionality, appealing to both athletes and fashion-conscious consumers.

Every product has been designed with an aim to combine utility, luxury and art. Above all, even after all these years, Fila has maintained is Italian essence, while adapting to what’s contemporary.

Furthermore, they do this through constant innovation and an undying determination to produce premium sportswear. Fila has accompanied mountaineers to the heights of Mount Everest and even seen the green lawns of Wimbledon. Subsequently, the pursuit for greatness is a driving force that is common to the brand and its patrons.

Fila’s product lines typically cover various sports and activities, including running, training, tennis, and casual wear. The company’s focus on quality materials and innovative designs has contributed to its popularity among consumers.

In conclusion, Austere, bold and fluid, thats their design philosophy summed up in three words.

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This Lifestyle Brand photography shoot was commissioned by ALX New York. ALX New York is here to shake things up. They bring you the classic, stylish and comfortable range of mens’ apparel. From classic looks to prints and cuts you’ll find the right fit that suits your personality.

They maintain the much-required balance of hues, textures and prints to make sure that you set the right trend. Comfort is what they deliver and when you are at your comfort you definitely look your best.

They pride ourselves in owning the entire process from designing, manufacturing to retailing each piece of garment. The secret behind comfort clothing lies in its weave and construction.

Above all, The skilled set of craftsmen pour their soul and experience into crafting the perfect masterpiece and we can’t thank them enough.

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Allen Solly commissioned this fashion photography photo shoot.  It is an initiative of Madura Fashion & Lifestyle which is a division of Aditya Birla Fashion and Lifestyle. It is India’s largest and fastest growing branded apparel companies. In addition, it is a premium lifestyle player in the retail sector.

The brand is recognized for its innovative and vibrant designs, bringing a fresh and modern perspective to traditional clothing. Allen Solly has a strong presence in the Indian fashion market and has become a go-to choice for individuals looking for trendy and quality clothing options.

Firstly, Madura Fashion & Lifestyle consolidated its market leadership with its own brands. It then introduced it’s premier international labels

This enabled the Indian consumers to buy the most prestigious global fashion wear and accessories within the country.

The company’s brand portfolio includes a variety of product lines. It ranges from affordable and mass-market to luxurious and high-end style. Above all, it caters to every age group varying from children and youth to men and women.

In conclusion, Madura Fashion & Lifestyle is defined by its brands which include Louis Philippe, Van Heusen, Allen Solly, Peter England. These brands personify style, attitude, luxury and comfort.

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The lifestyle brand ALIGNE commissioned this fashion photography shoot. The brand ALIGNE comes from the French word Aligne “a” meaning “to” and “ligne” meaning “line”. Hotelier Aishwarya Nair Mathew is the founder and curator of the brand. ALIGNE was created to combine spiritual oneness and informed living & being.

Key design and aesthetic craftsmanship is the cornerstone of this lifestyle brand. Above all, eclectic design, edgy personal style complemented by the inspiration of a well-travelled life, is the inspiration behind the brand.

ALIGNE is a manifestation which came about amidst a personal spiritual transformation. It also comes from a deep love for fashion. It offers minimal and comfortable modern separates spotlight on design and craftsmanship. The brand wanted to deconstruct design, make it a little practical, and look at it in a holistic way to see how it fits seamlessly into a consumer’s life.

The brand is a prêt, ready to wear label inspired by contemporary spiritualism. Similarly, they also aim to explore other wellness practices to enhance the quality of the working woman life. Furthermore, this is done through their blog and soon to launch beauty & wellness products.

In particular, the core belief is that a perfect alignment of a woman’s daily life. It also, includes a part of true enlightenment in her well being. Coupled with, the choice of her consumption and thoughts.

The idea behind ALIGNE was to create a design house on the principles of lasting elevated essentials for any season.

In conclusion, this ecosystem stems from her heart, mind and soul. The focus is to understand the way women inspire their lives & help make their wardrobe decisions easier.

Aligne exists to empower the modern women’s life through design. A ready to wear pret label inspired by modern spiritualism.

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