Fila

Fila India commissioned this fashion photography assignment for their sportswear. The brand Fila has been around for over a century. The legacy of its founders lives on through the exceptional quality of its products.

Established to cater to the Indian market, operates in the dynamic and competitive sportswear industry. The company offers a wide range of products, including athletic shoes, apparel, and accessories. Fila’s products are designed to blend fashion and functionality, appealing to both athletes and fashion-conscious consumers.

Every product has been designed with an aim to combine utility, luxury and art. Above all, even after all these years, Fila has maintained is Italian essence, while adapting to what’s contemporary.

Furthermore, they do this through constant innovation and an undying determination to produce premium sportswear. Fila has accompanied mountaineers to the heights of Mount Everest and even seen the green lawns of Wimbledon. Subsequently, the pursuit for greatness is a driving force that is common to the brand and its patrons.

Fila’s product lines typically cover various sports and activities, including running, training, tennis, and casual wear. The company’s focus on quality materials and innovative designs has contributed to its popularity among consumers.

In conclusion, Austere, bold and fluid, thats their design philosophy summed up in three words.

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