Bisleri Pop - Fonzo, Limonata & Spyci

Bisleri Pop – Fonzo, Limonata & Spyci

Bisleri Pop – Fonzo, Limonata & Spyci

Bisleri commissioned this product photography shoot for their Bisleri Pop. Above all, the brief was to portray it in a more aspirational and fun representation of the brands.

For this product photography shoot, I used pop colours to ensure the product stands out and portrayed the brand colours as well. By pairing Bisleri Pop with different cuisines, we attempted to show the versatility of the various brands.

Taking a cue from consumers moving away from traditional carbonated drinks, Bisleri had launched a range of four new fizzy drinks. Almost 22 years after Chauhan sold Thums Up and some of his other brands to Coca-Cola. The launch of Bisleri Pop was in early 2016. It relaunched in 2019.

The drink had four variants — Limonata, Fonzo, Pina Colada and Spyci. Some of these were exact replicas of Coca-Cola’s offerings such as Limca and Coke, without differentiation.

Moreover, Bisleri is widely acknowledged as the father of the Indian fizzy drink. Ramesh Chauhan, is the owner of the largest packaged water brand in the country.
Therefore, he thought that he could use its popularity and distribution for making a re-entry into the carbonated segment.

In fact, during the launch of the Bisleri Pop range of drinks, Chauhan made it clear that he is willing to compete with the multi national companies in the carbonated categories once again.

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Category: Product Photography