Allen Solly commissioned this fashion photography photo shoot. It is an initiative of Madura Fashion & Lifestyle which is a division of Aditya Birla Fashion and Lifestyle. It is India’s largest and fastest growing branded apparel companies. In addition, it is a premium lifestyle player in the retail sector.
The brand is recognized for its innovative and vibrant designs, bringing a fresh and modern perspective to traditional clothing. Allen Solly has a strong presence in the Indian fashion market and has become a go-to choice for individuals looking for trendy and quality clothing options.
Firstly, Madura Fashion & Lifestyle consolidated its market leadership with its own brands. It then introduced it’s premier international labels
This enabled the Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
The company’s brand portfolio includes a variety of product lines. It ranges from affordable and mass-market to luxurious and high-end style. Above all, it caters to every age group varying from children and youth to men and women.
In conclusion, Madura Fashion & Lifestyle is defined by its brands which include Louis Philippe, Van Heusen, Allen Solly, Peter England. These brands personify style, attitude, luxury and comfort.
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