Aligne

The lifestyle brand ALIGNE commissioned this fashion photography shoot. The brand ALIGNE comes from the French word Aligne “a” meaning “to” and “ligne” meaning “line”. Hotelier Aishwarya Nair Mathew is the founder and curator of the brand. ALIGNE was created to combine spiritual oneness and informed living & being.

Key design and aesthetic craftsmanship is the cornerstone of this lifestyle brand. Above all, eclectic design, edgy personal style complemented by the inspiration of a well-travelled life, is the inspiration behind the brand.

ALIGNE is a manifestation which came about amidst a personal spiritual transformation. It also comes from a deep love for fashion. It offers minimal and comfortable modern separates spotlight on design and craftsmanship. The brand wanted to deconstruct design, make it a little practical, and look at it in a holistic way to see how it fits seamlessly into a consumer’s life.

The brand is a prêt, ready to wear label inspired by contemporary spiritualism. Similarly, they also aim to explore other wellness practices to enhance the quality of the working woman life. Furthermore, this is done through their blog and soon to launch beauty & wellness products.

In particular, the core belief is that a perfect alignment of a woman’s daily life. It also, includes a part of true enlightenment in her well being. Coupled with, the choice of her consumption and thoughts.

The idea behind ALIGNE was to create a design house on the principles of lasting elevated essentials for any season.

In conclusion, this ecosystem stems from her heart, mind and soul. The focus is to understand the way women inspire their lives & help make their wardrobe decisions easier.

Aligne exists to empower the modern women’s life through design. A ready to wear pret label inspired by modern spiritualism.

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